Case studies

The Sens Store launches its global public and private online stores using
"24seven Cart" RMS integration software

Background

The Ottawa Senators (Sens), part of the international National Hockey League (NHL) has been a pioneer in using the latest technologies in bringing ice hockey sports news. The high quality of live information on Ice hockey sport to its ever growing fans with information on - teams, schedule, stars, community, news and a special fan zone is very popular.

Realising the importance of branding the team and promoting it among the ever-growing worldwide fan base, who love and endorse the team and its exclusive products, the Sens launched the dynamic and interactive "Official Team Store - The Sens Store".

This e-commerce venture has been launched as a major global platform for connecting the team and fans by sale of designer sports accessories like apparel and memorabilia among others. The core engine of this online Sens Store front on the world wide web is the Shopping cart application where customers and fans can choose any product, customise it and complete the purchase with ease and comfort.

The key focus of the Sens Store was on a flexible, robust and highly customisable shopping cart application solution which could service the internal employees and the public while keeping them both separate. After a lot of research of e-commerce shopping cart applications, Sens chose the very robust and flexible - "24sevencart" e-commerce shopping cart software for their online store.

Why 24sevencart

24sevencart is a fully customizable online Shopping cart solution developed using the latest Microsoft technologies leading to a seamless integration with Microsoft Dynamics RMS (Retail management system) over multiple networks. It is a comprehensive end -to- end e-commerce solution and covers the whole gamut of online shopping from Product Management, Store front, Sales Processing, Shipping Management, Payment Processing, Promotion and Marketing to MIS reporting.

24sevencart software is being used by the leading online retailers to sell exclusive products and is a natural choice for Sens Store due to the advantages of high level customization development and the strong partnership with IT giant Microsoft.

Integration

Due to licensing reasons 24sevencart application was integrated for two different types of audience - Internal employees and the public. One license of 24Seven Cart is hosted internally by Sens and services the employees whereas a public facing website allows public to place orders. It has been customized for minor league teams to place orders.

Security

Security has been a major concern for all online retailers. 24Sevencart acknowledges this importance and understands the clients view towards data security. Technically 24sevencart shopping cart application is stand alone and can be integrated in diverse hosting environments without dependency on the application developers related software apps. Sens Store implementation of 24sevencart has been done by hosting it on their servers and databases for better security and privacy management. 24Sevencart being a Microsoft certified partner uses stringent global internet security protocols to prevent unauthorized access, data theft and fraudulent activity. The administration module provides setting up of multiple level access rights with audit trail facility.

Customisation

Customers are always looking for any product specifically customised to their requirements. The flexibility of 24sevencart shopping cart application enables a high level of customisation at any point during the whole online shopping session. Sens store had a need that their customers can specify customisation on products they purchase during the stage of placing the orders. Due to this a specific service feature was developed in the shopping cart application whereby customers can select a product on the Sens store (off the shelf) and further customise it to their personal requirements by specifying their choices. Customisation of products while placing orders online is one of the most important factors in e-commerce and 24seven adapts perfectly and is the ideal choice for e-commerce portals.

Discover more on 24sevencart online shopping cart application on the Internet @ http://www.24sevencart.com or you could call us directly for a demonstration.