Articles and web contents

At our disposal, we have a group of experts with years of experience in the ecommerce industry. These experts, amongst others, help us to compile quality articles on ecommerce solutions for the readers. Each article we have in our database is meticulously written to cover the entire topic so that the reader can get the most authentic information quickly.

For a complete list of the articles, please visit our Article Resource Center.

A few articles are also enlisted below:

Role of social media in promoting your online store’s products

A study by the leading business analyst group Nielsenwire has revealed some startling facts about the American web surfers. The study shows that 23% of an American’s time used online, is spent on social media websites. As for online search, they spent only 3.5% of their time. The growth in affinity for social media has increased by 43%, whereas time spent on emailing has declined by 29%. Instant messaging which was a must-do for everyone using the Internet even a few years back, has only 4% of share in the whole pie which is steadily declining.

Click here to read the complete article

Online retail: How to know your customer's psychology

...the mindset of the customer becomes entirely different when it comes to purchase something over the web. In his sub-conscious mind, the customer usually looks for a better deal as his physical movement is confined (his shopping notions are somewhat ‘pre-programmed’ when he visits the online store). Naturally, as an online retail store owner, onus is on you to present things in your store as per your customers’ psychological orientations.

Click here to read the complete article

Customer care process for your online retail business

The success of an online store depends on how effectively you can serve your customers. Online customers are more detail-oriented and they prefer to be treated more attentively. The reason is simple – the customer cannot ‘see' you and your products in reality and to give them the ‘feeling' that he gets when he visits your store physically, you need to be more specific in both pre and post sale scenarios. Naturally, an extravagant design, use of cutting-edge technologies, and a range of hotcake products – nothing can ensure your success for a longtime if your customer care facility is inadequate.

Click here to read the complete article

Security of RMS integrated shopping carts

Security is one of the basic aspects of any ecommerce store. You may be a retailer with a big brick-and-mortar store with a robust retail management system like the one provided through Microsoft Dynamics RMS, there is no guarantee that the same customers will opt for your online store even if you give them the opportunities to purchase products at a discount.

Click here to read the complete article

Key to success in online retailing: Be appealing to women

Shopping has been an obsession of women across the globe. A new shop in the neighborhood, a new shopping mall in the area, a new brand launched – women are first to know and first to go. When it comes to shopping, women are more organized (45% of women come to retail stores with shopping-lists as compared 27% of men), regularized and they show some definite trends in their buying behaviors. A woman is more likely to spend time in a retail store (29%) as compared to her male counterpart (23%).

Click here to read the complete article

How to cut down ad expenses

If you sell a quality product at a reasonable price (which most of us do) and give good customer care or technical support, you will cover the first two paradigms. But, what makes the difference between profitable retailing and the not-so-profitable one is how you market your retail store . Your marketing strategy in the most decisive point in your retail business and a number of retailers pay a fortune for it.

Click here to read the complete article

The off-season gives you the time to assess your business capabilities and plan for the shopping season. In fact, most of the successful online retailers analyze, plan and act during this period; thus, just before the shopping starts, they launch something completely NEW and end up achieving ‘record-sales’ by the time the shopping season is over. Forget those game-changing marketing ideas of online giants, even a few simple and yet organized steps can do wonders for your business.

Click here to read the complete article

Being a retailer, you must make both your retail and the web store a ‘happening place’ for your shoppers. There should be one or the other promotional activity running on your store. A group of your customers should always be looking for the next sales day or promotion activity. You can name a sale-campaign as “customer appreciation day“, “Value Return week”, “Stock clearance sales”, “Weekender Specials” and what not?

Click here to read the complete article

For online retailers, the year-long wait is over as the shopping season is in full swing now. Despite a sluggish recovery, there is no shortage of enthusiasm for online shoppers who are already on a buying spree. Thanks to flexible and innovative strategies of online retailers, the web shoppers are finding it more convenient to shop online.

Click here to read the complete article

If the current statistics are anything to go by, the prowess of the internet and it revenue spinning power is primarily driven by a robust growth of the online retailing industry. The first three quarters of the year 2010 showed a monumental increase in the number of buyers buying various products online. E-retailers do not have to worry about the fourth and the last quarter because the Christmas-New Year holiday gift shopping will see the online sale reach new levels.

Click here to read the complete article