Marketing Localization Strategy For eCommerce store

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Strategy For eCommerce storeThe advancement in the technology has changed the way companies are operating. The advent of the latest internet based technology has offered various ways to simplify the complex business operations. Most of the companies that are operating their physical stores has chosen online vertical to start their web stores.

Now, online customers are able to search for specific products and sift through a number of online retailers that are offering the products. To get the maximum number of customers  visit your web store, it should be promoted in such a way that it always gets the highest ranking in the search engines.

The marketing efforts put by the online retailer are displayed on te web store’s performance metrics that needs to be accustomed with the online retailers marketing localization readiness. Since more than 61% of the global internet users research for products before they finally purchase, companies need to compete not only in national but international territories.

To make this work, companies operating in the online vertical should adopt a market localization plan. The following points will help online retailers in their localization strategy:

  • Access to new markets: Getting traffic to your web store from an international location indicates that online retailers need to display content in the native language of the country. This also means that online retailers need to adopt localization strategies such as web store translation, catering products as per the local requirements.
  • Optimizing web store in multiple languages: There are chances that the online store had already translated into different languages but, online visitors find it hard to search the web store. In such a situation, online retailers can opt for multilingual SEO.

  • Additionally, traditional SEO efforts such as converting the same keywords in other language might not work. There are possibilities that different search engine and even different terms are used for searching products. In such a situation, optimization should be done in the native language.
  • Analyzing the web store content: There are chances that the analytics report shows high traffic volumes but low conversion rates and high bounce rates that indicates an issue with store content. In such a situation, the online retailers need to find the source of the content and check the how well the content is localized.

  • Online retailers can take the help of company native employees or conduct a customized research for the same. On the basis of the results, online retailers can consider transcreation where specialized copy writers and linguist work on the web content part.
  • Analyzing web store’s metrics: The web store’s metrics its self shows the where the localization requirements are lacking. Regular checking of the metrics will show the irregularities as local preferences may be different from the international online customers.
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