Retailers always thrive to expand their market. Adopting an online vertical or mobile strategy or reaching different marketplaces, they always juggle with various options to design an appropriate, conducive business strategy. Among the various apparent options available, the mobile is one of the most favorable choices. It possesses a unique way in which a customer interacts and selects their favorite brands.
Retailers are en-cashing their mobile strategies with the increased customer loyalty and customization. A research conducted at the 9th annual Internet Retailer Conference and Exhibition offers insights about how retailers are investing in their mobile marketing strategy. The following data helps us in better understanding of the retail mobile use: