Rise in retail eCommerce sales through mobile devices

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mobile salesE-retailers racked-up nearly $53.3 billion in the third quarter this year in the US. This online sale is 14.6% higher than last year’s performance during the same quarter as per the internet analytics company, ComScore research.

However, there is a change that retailers are noticing about customers placing their online orders. This year, more than 10% of the online sales converted through mobile devices that translates to $5.8 billion. Even this value is nearly 10% higher on YoY basis.

Additionally, smartphones and tablets account for 62% and 38% respectively of the US online sales. Likewise, the UK’s 23% of the online retail sales in Q2 2013 came from mobile devices . Online sales through tablet devices accounted for nearly 85% in the UK during the first half of 2013.

It’s not only the mobile sales that increased during this quarter. Even the US retail eCommerce sales through desktop had increased to 13.4% in Q3 that converts to $ 47.5 billion. However, this value of online sales through desktop is 4.5%  higher than the previous year’s value that clocked at around $ 49.8 billion. The major reason is attributed to slackness in the holiday spending.

Additionally, the mobile commerce is going to play a major role in this year’s holiday retail spending. This phenomenon is becoming more evident with the  fact that large retailers such as Best Buy and Home Depot are investing heavily in mobile commerce and mobile apps. According to a report from eMarketer, the US retailer mobile commerce is going to reach at around $ 100 billion by the year 2017.

This online shopping through mobile is majorly contributing to the overall sales by actually offering an additional shopping platform to the online customers and driving online visitors back into physical stores. The common factors attributed to this are the availability of cheap technology, ubiquitous availability of internet technology and availability of smartphones and tablets.

World’s leading market research company, eMarketer, predicts that the online sales through tablets for 2013 is going to be around $ 26.05 billion that is 6% higher than last year’s figures.

All this itself states that companies need to give a serious thought about opting for this marketing channel, not only in the B2C segment but also in B2B segment also.

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