Multi-store RMS Integrated eCommerce Solution for Paul's Warehouse

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About Paul's Warehouse

RMS eCommerce Integration

Innovation is the key to success and Paul's Warehouse is a sparkling example in today's technology-savvy world. Paul's Warehouse is one of Australia's Leading Discount Sports Retailers for over twenty four successful years. The stores are spread across 14 locations in Australia spanning three states.

One of the major success factors in Paul’s warehouse marketing strategies is their unique schemes like “Buy One Get One Free”, “Half Price Off” coupled with a wide selection of great products. The same marketing strategies and the products that have made their stores successful, there was a need for offering them on an e-commerce website to cater to the new techno savvy generation who shop any time from their mobile phones, tablets and laptops. The solution called for a dynamic e-commerce shopping cart software that could handle frequent configuration of marketing strategies with high level of customization. Only 24sevencart was suitable to meet these challenges.

24Sevencart was the winning choice due to its high end customization possibilities and integration with Microsoft Dynamics RMS (Retail Management system). 24sevencart is a flexible, robust and highly customizable e-commerce shopping cart solution. 24sevencart application can easily integrate with major Point-of-sale applications – RMS & POS09. This is a very critical factor as the accurate information of inventory must be available at the physical stores and online stores for successfully fulfilling sales orders.

General Store Information
  • 24SevenCart's License: PROFESSIONAL (Multi-Store)
  • RMSlinks installed: 14 Stores
  • RMS eCommerce Integration: YES
  • Other 3rd Party add-on’s used : RITE Gift Card
  • Hosted and Maintained by: LAN Services
  • Designed by: Pauls Warehouse
  • Customized by: LAN Services
Other information
  • Customer service system used: Phone, Email, Contact Us Form
  • Email marketing system used: iContact
  • Payment gateway(s):  St. George Payment Gateway
  • Shipping provider(s):  Fastway Couriers, Australian Air Express, Hunter Express and TNT Transport
  • Accounting software:  Microsoft Dynamics Retail Management System (RMS)

Major features of Paul's Warehouse POS-RMS integration project

Automatic routing of orders from shopping cart to the stores

All fourteen Paul's warehouse stores are equipped to process and ship out orders. Inventory levels differed from store to store and some of the stores would be out of stock when they would get an e-commerce order. This resulted in manual intervention and would cause delays and errors in shipping these orders.

Paul's Warehouse needed an automated system that would route ecommerce orders to an appropriate store with ample product stock. 24Seven Cart solved this problem by enabling an ecommerce manager to see near real-time inventory at all stores and assigning the orders to the appropriate stores. If none of the stores carried all the products, he would split the order into smaller orders and push them to the closest stores. This minimized human intervention and has made it easier to make decisions by showing available quantity.

Discount and Promotions - BOGOFSpecial schemes "Buy One, Get One Free"

Offering ‘Buy One get One Free’ has been very successful at the brick and mortar stores. Pauls’ Warehouse wanted to replicate the same online.The resultant is a special section where products can be configured in different combinations per scheme. The system takes care of all multi product scheme calculations.

Custom Shipping Matrix
Shipping prices are developed on a real time basis using shipping rates and state wise postcode range matrices. Extra charges can be levied upon shipping of some objects which are marked as heavy objects.

Custom message during "Add to Cart"
The website has options to add custom messages at the "ADD TO CART" stage of online shopping. Different terms and conditions related to sale of a particular product can be displayed.

Special pricing for VIP card members
Account information of VIP customers are stored in RMS and retrieved when a VIP customer logs in. Once information is verified, further configured discount schemes are offered.

PaulsWarehouse's VIP Card

Some of the other modules developed are:

  • Split orders
  • Filter Option
  • Clearance sale section

SEO friendly URL on product page
The products pages have been optimized for Search Engines.

SEO Friendly

‘Search Phrases’ used by consumer are stored in the website. This allows a store administrator to see what other people are searching. This helps them in two ways. Based on the Search Phrases, the store can either modify the product description to accommodate the misspellings\search-phrases. Or they may discover that consumers are searching for items they are not carrying right now but should.

All the product details, such as, image, Promotion offers, Pricing, Quantity, etc. are coming directly from RMS

Category Page

Product Listing from RMS to web store

Product images, description and pricing are being pulled from Microsoft RMS.Refine Search feature of PaulsWarehouse

Winelink features:
arrowExclusively for wine retailers
arrowBusiness-specific fields/settings
arrow100% customizable
arrow Easy Credit Card processing
arrowWorks with existing POS
arrowMulti-location Support
arrowEasy deployment