How Puma improves sales operation through eCommerce?

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Puma is improving the sales through EcommerceHow Puma improves sales operation through eCommerce?

With the rise in commercial activities in market, companies are bound to make changes in their existing product, marketing and development plans. The rise of different marketing channels pushes companies to adopt them to market their products, to make their presence felt in every vertical and to expand their market. The sports footwear and apparel manufacturer, Puma, have adopted various channels to expand their market.

However, it all depends on how well Puma balances its interaction with consumers and its business customers through gaining more insights into consumer demand. Consumers respond differently to different marketing channels. Therefore, Puma needs to interact with its customers know about their preferences.

Puma has adopted various channels such as eCommerce, affiliate marketing and online marketing to make its presence and sell their products. Howbeit, there is a continuous need to interact with shoppers to learn more about consumer demands. Connecting with consumers through online channel to get first-hand reviews help Puma improve how its design products and perform marketing through wholesale as well as retail channels.

Due to the complexity involved in administering multiple channels, Puma has to decide on whether to focus on brand image of the company or to concentrate on online shopping. Puma.com offer two different links to enter the site, first for the corporate brand image and the other for “Start Shopping” link to buy products. This creates confusion in the minds of customers as companies display products on both the links.

The requirement is to combine both company’s branding and online shopping so that it doesn’t create any confusion. The intention of this new design is to amalgamate both of branding and online shopping to offer simple and useful shopping experience.

This new design helps not only in increasing sales, but also assists in gathering and analyzing data on how customers shop online. This also reveals any specific trends or their preferences for product design. Puma needs to share this information with internal teams that design products, make merchandising collection and operate marketing campaigns.

By getting insights from the data on consumer interests to improve its marketing efforts and to effectively engage with customers, Puma also helps in building its overall brand image. This also helps in driving wholesale sales to their retail clients, including direct to consumer transaction.

Puma’s long term success depends on how it manages and control customer’s information. Companies change their sales channel and migrate brands from selling on a domestic eCommerce site to commercially available platforms and marketplaces. The basic requirement is to maintain the Puma’s product and customer information in the central data warehouse from where data files can be integrated with new platforms and marketplaces.

It can use data warehouse technology and can include the workflow software feature that allocates data segments to team managers. Availability of technology has eased the way Puma was operating in the past. Howbeit, it is Puma’s responsibility to focus on specific marketing channels to increase sales by getting insights from channel information.

24Seven Cart is an end-to-end eCommerce platform that helps retailer to grow their online business by using web store. This comprehensive solution integrates with point of sales application, online marketplaces and mobile platform.

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