How to increase mobile engagement through social sharing on the mobile platform

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Puma is improving the sales through EcommerceThe advent of the mobile technology and its multiple applications has changed the way how mobiles are being used. It’s not just used as an instrument for connecting and conversing. Due to the advancement in the technology, now, mobiles are increasingly used for various purposes such as accessing the internet, mails, accessing social media platforms and sharing images and videos, playing games and doing all the basic functions that were once performed by desktop PC.

Its various applications in different verticals have changed the way how retailers are operating in the industry. Now, number of consumers are using social media channels to post and share their views. The new revealed data will impact how the retailers are going to implement the social media strategy. According to a market research company, comScore.com, around 60% of the time of digital media was spent on the mobile devices. Sharing through smartphones went up by 27.8%. A majority of social sharing through mobile has been for Pinterest and Twitter.

Therefore, it becomes necessary for retailers to adjust and accommodate this trend as more people are using mobile devices for sharing social content in the form of brands, websites or content forwarded by their friends. This helps retailers in organically targeting the audience by creating more engaging content for social media channel. Following are the strategies for retailers that help them in attracting those users that share through social media:

  • Connecting your website: Retailers need to make sure to include the social media buttons on their responsive, mobile optimized website on each product page or content post. Retailers use Pin, Tweets, Likes to connect their websites to social media channel

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  • Visually Attractive: Images and videos are more visually stimulating and are able to attract & engage more viewers as compared to any other form of content. Videos on the social media channels interact more than images or textual content. Additionally, more than two fifths of Facebook users stated that they were more likely to interact with brand posts that use images.

    Retailers using social media platforms must use engaging content so as to attract viewers. The content should be optimized, meant for the small screen, responsive and delivers a specific message to the viewers. Moreover, they can actually use the content in such a way that displays how to use the product or its features that perform specific functions.
  • Timings of post: For maximizing the social media engagement through mobile, the timings of the post should also be considered. According to a market research firm, ABI research, consumers are most likely to use their smartphones to look at social media at certain times of the day. According to ABI research, consumers access their mobiles to log in social media when they wake up, while watching TV or while travelling. Additionally, retailers should also focus on the type of post that engages most number of viewers.
  • Checking content constantly: Retailers should have to check the type of content that works best for their brands or store products. One type of content that is being used by some company may not work for your web store. Therefore, retailers should always check the content that attract and engage viewers.

    Retailers should that to focus on mobile accessibility and reach before making their content. They should think why a viewer is going to share their content over the social media with others. The engagement factor, content showing product usability or the message imparted by the product are the main factors that retailers need to consider.

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