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The receptivity of responsive design
There is a lot of buzz created for a website to be responsive. Responsive websites load quickly and are accessible through various screen size devices. Howbeit, do you have any idea when we talk about responsive web design technology? The main function of responsive web design is aimed at designing sites to offer an optimal viewing experience. This means that the web site’s content is easy to read, navigate effortlessly, with a minimum of scrolling and resizing for various devices.
Entrepreneurs operating websites are evaluating responsive web design to align their multi-screen web strategy. These web designs help in reducing the complexity of web site into a single code and thereby reduce the overall cost of web initiatives for new devices.
Howbeit, many companies are apprehensive of responsive designs as they don’t have much idea about how it will affect the customer experience and website metrics. To give you a clear idea about the choice of responsive design, there are few issues that need to be understood:
- Why companies are adopting responsive web design for consolidating their web strategy?
- What are the risks involved with this responsive web design technology for eCommerce retailers?
- What are the possibilities of responsive web design in an eCommerce vertical?
Why companies are adopting responsive web design for consolidating their web strategy?
Best part of this technology is it dynamically adapts web sites to different screen sizes with the help of a code. Due to this, the web site’s core content, the business logic and the features remain same across different devices. Presentation layer of the website adapts in various ways, such as an increase in text size, larger buttons and change in the grid structure.
This is very beneficial as the companies who have adopted this technology can serve their customers across any device platform. This also eliminates the need for separate mobile and tablet sites. The web development team streamlines web development processes without any additional cost of managing redirects and mobile proxies.
What are the risks involved with this responsive web design technology for eCommerce retailers?
A responsive web design is best suited where the goal of the web site is to educate customers and thereby giving them a consistent user experience across multiple screen devices. Howbeit, if the goal of a web store is to focus on conversions, displaying the content and features across devices, it becomes difficult to offer a successful user experience. Actually, the core advantage of responsive web design that is to offer a consistent experience across multiple screen devices is not best suited for conversion on each and every device.
There are cases where the technical implementation of this technology takes precedence over the business requirements. This also means that the cost of business outshines technical efficiencies.
What are the possibilities of responsive web design in an eCommerce vertical?
The business teams of the eCommerce companies implementing responsive design technology need to be entrusted with conversion rate optimization across various channels. There are certain criteria that need to be kept standard in responsive design such as display all the important information and features above the mobile fold.
Benefits of Responsive web design
- Increases your market reach to the tablet and mobile audiences.
- Increase sales and conversion rates.
- Offers you a chance to consolidate analytics and reporting.
- Increases visibility of the company in search engines.
- Saves time and cost involved on a stand-alone mobile version of the web site.
How does it affect sales?
It is always beneficial to have a responsive web design for your company’s web site. It has an improved site experience since there is no need for the redirection, standard Style Sheets (CSS) and unified design approach creates the consistent look and feel. This creates a positive impact on the conversion rates since customers are familiar with the navigation and system across the web site.